From Sugar Hill, Harlem to fashion, media and business — come into ASAP Laila’s world.
ASAP CARTOON
THE STORY STARTS HERE
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WORRY ABOUT YOURSELF.
Go back to 1980s Harlem and discover the kid behind the legend. Joey was smart beyond his years, respected by kids and adults, and known for bringing solutions when everybody else brought problems. He grew up. The name changed. The influence grew. Today everybody knows JB. Very few people actually see him.
BEFORE THE DON, THERE WAS JOEY.
JB THE BOSS
Street legend. Businessman. Don.
DON’T WORRY ABOUT ME.
WELCOME TO JB’S WORLD
His name carries weight whether he's in the room or not.
It’s a Harlem Thing.
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